Holafly Alternatives: 4 Real Providers Compared
By Sophie Hartley · Aug 31, 2026 · 3 min read
Holafly is one of the most recognizable names in travel eSIMs, built specifically around unlimited data — no fixed-GB tiers, just a duration-based price for as much data as you want. That simplicity has real appeal, but it also comes at a real cost: unlimited-only pricing tends to run well above what a fixed-data plan costs for the same trip if you don't actually need unlimited data. Here's how four real alternatives compare, using live current pricing.
Holafly at a glance
Holafly sells unlimited data exclusively — no fixed-data option at all, in any of the destinations it covers — with pricing that scales by duration rather than data amount. That's genuinely the simplest way to shop if you've already decided you want unlimited: pick your trip length, done, no data-tier decision to make. The trade-off is that this simplicity is priced in — a fixed-data plan for a short trip is almost always cheaper than an unlimited-only plan you don't need the full capacity of.
Four real alternatives to Holafly
Maya Mobile
Maya is the most direct unlimited-only competitor to Holafly — 8 plans, one flat global rate that's identical everywhere it operates: $9.99 for 3 days up to $49.99 for 30 days. If what you actually want from Holafly is "unlimited, no data-tier decisions," Maya offers the same simplicity at a typically lower price. Real discount code active:
Ubigi
Ubigi mixes fixed-data and unlimited rather than going unlimited-only, which means you're not stuck paying an unlimited premium if a smaller plan would actually cover your trip. It's also the only provider we track offering genuine recurring monthly and annual data plans — useful if you visit the same country repeatedly rather than making one trip. 1,103 plans across 198 destinations, from $2.00 to $390.00. Real discount code active:
Saily
Saily also mixes fixed-data with a duration-flexible unlimited option, letting you dial in exactly how many days of unlimited you want rather than a small fixed set of lengths. 1,173 plans across 200 destinations, from $1.99 to $159.99. Real discount code active:
Airalo
Airalo is the other major recognizable name in this space, with a wider mix of fixed-data and unlimited tiers than Holafly across 191 destinations, from $4.00 to $99.00. Its unlimited plans use a 3GB-per-day full-speed threshold before throttling, and it supports real top-ups on rechargeable plans.
Why unlimited-only pricing runs higher
An unlimited-only provider prices for the heaviest possible user, since it has no way to segment pricing by how much data you'll actually use — everyone pays the same rate regardless of whether they use 500MB or 50GB. A fixed-data provider, by contrast, can price a small plan cheaply because it knows exactly how much data it's allocating. That's the real, structural reason Holafly-style unlimited-only pricing tends to sit above the fixed-data alternatives for a short or moderate-use trip — it's not a markup, it's a different product shape. If you know you'll genuinely use a lot of data (streaming, hotspotting a laptop, video calls), the unlimited premium is worth it; if you mostly need maps, messaging, and social media, a fixed-data plan from one of the alternatives above will usually cost less for the same trip.
Our data usage guide walks through realistic data needs by activity if you're not sure which camp you're in.
The honest answer
If unlimited, no-tier-decisions simplicity is genuinely what you want, Maya Mobile offers the same shape at a typically lower flat rate. If you're open to fixed-data, Ubigi and Saily both let you avoid the unlimited premium entirely when you don't need it — and Ubigi adds real recurring/annual plans if you're a repeat visitor. Airalo splits the difference with the widest overall range. None of these is universally "the" alternative — it depends on whether the thing you actually valued about Holafly was unlimited data specifically, or just not having to think about data tiers.
For the full, live list of every provider we track, see our complete provider directory. And if you're new to eSIMs entirely, our beginner's guide to how eSIMs work covers the basics before you compare anyone.
Sophie has been living out of a suitcase since 2014, filing travel-tech dispatches from over 60 countries. She buys and tests eSIMs the way other people collect passport stamps — obsessively, and usually the day before a flight.
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